New Products & Market Entry

Launching sustainable technology products or services

 
Over the past few years, several thousand companies announced product/service-stage testing of new or emerging technology solutions. However, only a small portion of these companies successfully launched sustainable products or services based on those innovations. For standalone technology companies, the funnel was particularly narrow, with less than 6% bringing fully developed products to market, and even fewer of those on a trajectory towards profitability and growth.

Omniton specialises in working with technology companies to maximise the odds of commercial success in this challenging environment. Our central focus is developing detailed economic models that link a bottom-up, detailed assessment of the business with a top-level view of strategic options. We work closely with our clients to assemble a full view of the key building blocks of new technology offers (customer preferences and elasticity, cost projections, competitor economics etc.) and to build a holistic business plan that minimises risk and maximises return. This approach in turn becomes a foundation for the critical organisational activities required in launching a new technology business (strategy development, fundraising, pricing, customer profitability and segmentation, budgeting, etc.).

For our clients, the key distinction between our approach and traditional management consulting has been the critical linkage between high-level strategic options and the granular economics that support them.