Advice for IT Companies

Helping high potential technology companies

 
Omniton helps technology companies achieve their growth potential. We work primarily with Australian technology companies addressing IT solutions for the Australian and world market place.

Technology companies today face unique challenges as they work to optimise their competitive position in the market. From assuring funding to building an organisation to developing the core customer value proposition that they need to compete successfully, these companies and business units require special support to survive and thrive in their rapidly changing marketplaces.

Focused on improving the core elements of their technology solutions, these companies frequently lack the focus as well as the expertise to adequately address this multiplicity of issues and successfully build a business infrastructure around their core technology competencies. While these challenges are commonly associated with start-ups or early stage technology firms, we have consistently identified similar needs in larger companies as well, particularly those struggling to create and maintain an environment of innovation and entrepreneurship while remaining market-focused.

 
Business Strategy for Technology Companies

Omniton has demonstrated proven results working with technology companies to support and enhance their competitive positioning. We work closely with our clients to identify the fundamental dynamics of their rapidly changing markets:

• What is the industry value chain / value web?
• How will this evolve over time?
• What complementors and partners are critical to building strong competitive positioning?
• Which markets are most attractive for commercialisation of technology — both in terms of size and long-term dynamics?
• What features, pricing structures, and channels do we need to tackle these markets?
• What are the critical elements missing to build an organisation capable of handling these challenges?

With our detailed, fact-based approach we provide the key research and analysis to isolate the critical business questions at hand and develop a roadmap for success in a constantly evolving environment.

Our work is based on a bottom-up, quantitative approach which links detailed research and analysis of the issues at hand with a top-line perspective on overall strategic options and imperatives. We work closely with our clients in an iterative fashion to identify the most important issues at hand and press them to resolution. We have a broad suite of tools and approaches — from proprietary pricing models to detailed cost economics to competitive research — to bring to bear against these challenges. Our output is not a 10 kilometre high view of the overall industry dynamics, but a focused and actionable set of recommendations that prioritise the technology, product, organisational, and market actions to optimise the chance and magnitude of success.

 
Fund Raising for Technology Companies

Omniton have been successful at helping technology companies raise first and subsequent round funding. In our fund raising work, the methodology we use is very similar to our consulting practice. First we employ a fact-based, quantitative approach to help value your business, evaluate the key growth opportunities, and quantify key investment risks. We then bring a thorough knowledge of the capital markets and financing issues to the table, in order to develop a executable fund raising strategy.

Omniton brings a unique perspective to our fund raising advisory work. Because we also work closely with investment fund managers, venture capitalists and private investors when they are looking for investments opportunities, we know what they need to know, what they are looking for, what turns them on and off, and how to best put your case to them. Using Omniton in your fund raising process is just like having an insider on your team.

 
Active Investing in Technology Companies

In select instances, Omniton will directly invest in high potential Australian technology companies, sometimes by way of performing consulting work for some combination of fees and equity.

We practice "roll-up-the-sleeves" active investing. We don't just "invest" in companies, we help to "nurture" them. As active investors, we often take a seat on the board of the technology companies we're investing in. However, we do not define active investing as simply showing up every six weeks to monitor our investment at a board meeting. We continuously help to build early stage, high potential technology companies by helping to:

• recruit top-tier management and board members;
• solve strategic problems;
• identify and secure key channels and partners;
• define organisational structure; and
• raise additional capital.

We will also take on interim operating roles when appropriate.

Want to know more? Just contact us or make a general enquiry.